Watered down bourbon victim of its own success

Your next glass of Maker’s Mark will be weaker – and the boss of the company says it’s all his fault.

Chairman Emeritus Bill Samuels Jr. said he failed to foresee a worldwide surge in demand for premium bourbon when he was still in charge of the brand about six years ago. As a result, Maker’s Mark is being diluted to 42 percent alcohol by volume, from 45 percent, so more of the whiskey can be bottled to meet demand. That’s a cut from 90 proof to 84 proof.

“I was the forecaster in chief around here. … I must have been asleep at the wheel,” Samuels said.

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3 Responses to “Watered down bourbon victim of its own success”


  1. 1 Bongkeng March 30, 2013 at 6:30 am

    I have a MacBook, and I always use Cmd-L, which hitglighhs the address bar in every major browser. You might want to give directly to the Society, as earmarked campaigns can wind up with one area getting more money than they can spend while other services go begging. That happens a lot with a need that makes a big media splash (e.g., the Haiti earthquake). And it’s definitely the way to go if you want to claim the donation on your taxes.

    • 2 Kanyaphath July 23, 2013 at 6:07 pm

      Colin, You may not want to go down that path, but I believe that the path of \”justice in their own hands\”, and yes, lediang to politcal killings, is the only path that will begin to remedy the situation in America. It\’s interesting and accurate that your analysis is prescient enough to place the blame for this at the doorstep of Israel-firsters; when true Americans finally go beserk and start their vigilante justice, I hope that they too will see where the blame lies. It certainly doesn\’t lie with rent-o-security guards at Holocaustianity temples, whether or not funded by the American taxpayer. Oh, and by the way. Our civic culture has been corroded almost beyond recognition. How can you say we don\’t want our civic culture corroded after your analysis, again accurate, of the farce of justice that was the case of Rosen, Weissman and Franklin. Is not the justice system part of the civic culture?? PM

    • 3 Mustafa October 23, 2013 at 7:59 pm

      Great blog post, I just passed this onto a univeristy student who was doing a little analysis on that. And he in fact purchased me lunch because I discovered it for him. .. So let me rephrase that: Thankx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and enjoy learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more details? It is highly helpful for me. Two thumb up for this blog!


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