Your next glass of Maker’s Mark will be weaker – and the boss of the company says it’s all his fault.
Chairman Emeritus Bill Samuels Jr. said he failed to foresee a worldwide surge in demand for premium bourbon when he was still in charge of the brand about six years ago. As a result, Maker’s Mark is being diluted to 42 percent alcohol by volume, from 45 percent, so more of the whiskey can be bottled to meet demand. That’s a cut from 90 proof to 84 proof.
“I was the forecaster in chief around here. … I must have been asleep at the wheel,” Samuels said.